How Opera Browser Earns Money without charging a single rupee from us?
This is the question that will arise to many people. Because we are using the Opera browser for many years without paying One Rupee to Opera browser Company. Plus they have add-blocking etc… so who is paying them and for what?
I searched a lot to know how Opera makes money providing their services free to the world. finally, I got the answer to the Question here We go…
More interestingly, Opera only makes money through three revenue sources. The main one is a deal with two search engines. Yandex is the default search engine in Russia, and Google is the default search engine in the rest of the world. As the company’s user base grows, partners pay more money to remain the default search engine.
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“A small number of business partners contribute a significant portion of our revenues,” the company writes in its F-1 document. “In 2017, our top two largest business partners in aggregate contributed approximately 56.1% of our operating revenue, with Google and Yandex accounting for 43.2% and 12.9% of our operating revenue, respectively.”
The rest is ads and licensing deals. You may have noticed that Opera’s speed dial is pre-populated with websites by default, such as Booking.com or eBay. Those are advertising partners. Some phone manufacturers and telecom companies also pre-install Opera browsers on their devices. The company is getting some revenue from that too.
The browser market is highly competitive and Opera is facing tech giants such as Google, Apple and Microsoft. At the same time, people spend so much time in their browser that there is probably enough room for a small browser company like Opera. The company will be listed on NASDAQ under the symbol OPRA